If you’re an agent trying to break into the lucrative REO market, or even if you are already selling REO properties, building a single property website to showcase each distressed home for sale is a great way to market the property. A single property website can generate a lot of traffic and give your REO listings more exposure than traditional methods of marketing real estate. In fact, it will continue to provide great value even if the property sells in just a few days: don’t forget that your sign rider showcasing the property - and you- will hang from the “for sale” sign until the property closes escrow.

Even after close of escrow, the single property website will prove useful and attract even more traffic, since the new buyer will send their family and friends to your property website to view their new home.